News

SUSTAINABILITY AS A SELLING POINT: HOW BUSINESSES BENEFIT

Customers are becoming increasingly conscious of the environmental impact of their choices, and they're seeking out companies that align with their values. For businesses, this shift represents a golden opportunity to enhance reputation, drive customer loyalty, and stand out in a competitive market. One way to demonstrate a commitment to sustainability is through the adoption of eco-friendly water solutions. Let's explore how making the switch to sustainable water practices can benefit your business. Enhancing Brand Reputation Sustainability sends a powerful message about your brand values. When your business takes visible steps to reduce its environmental footprint, it positions itself as...

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UNDERSTANDING WATER QUALITY IN THE UAE: WHY FILTRATION IS STILL KEY

The United Arab Emirates is a country known for its innovation and forward-thinking approach, and the same applies to its water supply. The water provided by the Dubai Electricity and Water Authority (DEWA) and the Abu Dhabi Distribution Company (ADDC) and other regional entities, is of excellent quality at the source, meeting all legal guidelines and complying with stringent standards set by the World Health Organisation (WHO). But while these entities ensure high-quality water, there are still steps to take to ensure the water you drink is as clean and safe as possible. Water Quality at the Source The water...

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THE PLASTIC BOTTLE PROBLEM: AN EVERYDAY ANNOYANCE

Have you ever found yourself stuck behind a massive water delivery truck, crawling through the streets and adding to the never-ending traffic in Dubai? Beyond the inconvenience, it's a reminder of just how inefficient and unsustainable the plastic bottle system really is. The hassle of bottled water goes far beyond traffic jams. From blocked parking spaces to unnecessary CO₂ emissions, plastic bottles create a ripple of problems. There's nothing worse than being in a hurry, only to find yourself stuck behind a slow water delivery truck. These trucks clog roads, slow down traffic, and take forever to unload at shops...

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HOW MUCH PLASTIC ARE YOU REALLY CONSUMING? THE HIDDEN IMPACT OF BOTTLED WATER

In the last few years, the global conversation has moved towards environmental sustainability and reducing plastic waste. However, despite increased awareness, bottled water remains a major source of plastic consumption worldwide. While we’re all familiar with the visible environmental impact of discarded plastic bottles, many are unaware of a more insidious problem: the hidden consumption of microplastic in bottled water. The Growing Issue of Plastic Bottles Globally, humans buy over 1 million plastic bottles every minute, and shockingly, 91% of this plastic is not recycled. Most of it ends up in landfills, oceans, or other natural environments, where it breaks...

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