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No More Bottles Announces Partnership with Bluewaters

No More Bottles has signed an authorised distributor agreement with Swedish-based Bluewater, a company focused on providing local sources of pure, fresh drinking water to people all around the world.

The agreement announces Bluewater Middle East debut with the United Arab Emirates-wide launch of its world-beating products that remove over 99% of all waterborne contaminants.

“There is accelerating interest throughout the UAE to access premium quality water for drinking and washing that additionally ends the need for harmful single-use plastic bottles of water,” said Bluewater global sales chief Jedidja Rittri.

The No More Bottles Team at Zayed Sports City setting up Bluewater POU water dispensers for the family festival. From left to right: Carol Fraser – Director of No More Bottles, David Noble – Director of PR & Communication at Bluewater Group, Sandy Muirhead – Financial Director of No More Bottles, and Saif Al Mehairbi – Chairman of Zayed Sports City.

Mr Rittri added that the agreement with No More Bottles heralds an accelerating expansion by Bluewater across the MENA market.

“It’s exciting to be launching Bluewater water purifiers in the UAE due to their unique and disruptive purification technologies that enable eco-savvy consumers, businesses and organisations to access pristine water.” – Ian Hannah, co-founder and managing partner of No More Bottles.

Compact and with a powerhouse clean water delivery rate, Bluewater water purifiers have built a solid reputation in markets such as the USA and China in the five years since the brand was launched in Sweden. Last year saw Bluewater honoured with two Fast Company World Changing Ideas Awards as well as a 2019 K&B Kitchen Innovation of the Year Award.

Thirsty festival-goer using the POU water dispenser to refill their sports bottle with fresh, filtered drinking water

Bluewater harnesses patented new-generation reverse osmosis technology to remove virtually all pollutants from tap water, including toxic metals, chemicals and micro-plastics, and limescale. And do it in a way that slashes the water wastage commonly associated with RO systems by up to 80 per cent.

The company has won acclaim for its unique water stations used at major sporting and musical functions to halt the need for single-use plastic bottles. “We look forward to showcasing our water technology and other solutions that help people at work, rest and play enjoy cleaner, healthier water on demand without the need to single-use plastic bottles,” Jedidja Rittri added.

No More Bottles recently took part in the Zayed Sports City Family Festival, installing and operating several Bluewater machines throughout the festival. Over the four days, No More Bottles saved over 2,000 plastic bottles and provided thirsty festival-goers with over 1,000 litres of fresh, filtered drinking water.

Here are a few highlights of a fantastic few days in Zayed Sports City, Abu Dhabi.

No More Bottles aims to reduce the consumption of single-use plastic in the UAE. We do this by educating both residents and businesses on the health and sustainability benefits of using freshly filtered water over plastic bottles. No More Bottles is a provider of market-leading technology and servicing in water filtration and purification striving to improve sustainability, one bottle at a time.

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